Argentina*
Australia*
Brazil
Canada*
China
France
Germany
India
Indonesia
Italy
Japan
Mexico
Saudi Arabia
Singapore
South Africa
South Korea*
U.K.*
U.S.A.*Integrating Videos into Your Course Curriculum Related to Global Business & Management
The following suggested topics can be added to any curriculum for teaching courses on global business and management that cover the fundamentals of international business and multinational firm management at the two- and four-year undergraduate and MBA
levels.
Our suggested outline and digital content cover critical aspects of building, leading, and managing a thriving global organization in an increasingly complex environment. Our methodology seeks to address the seismic changes
taking place on global, national, and local levels that challenge long-held and fundamental assumptions about global trade, globalization, economics, and cross-cultural management.
Blended learning enables global educators to integrate instructor-led classes with our proprietary, digital supplemental resources designed to speak with authenticity to technologically savvy students who see national
borders as bridges and not barriers.
INTRODUCTION TO GLOBAL BUSINESS & MANAGEMENT
1
What Is International Business & Global Management?
2
Debate on Globalization
What is Globalization?
Atma Insights Debate on Globalization
Opportunities and Challenges of Globalization
3
Navigating Ethics and International Business
A Framework for Ethical Decision-Making
What Ethics Is Not
Atma Insights Global Business Ethics
4
Understanding How Culture Impacts Local Business & Management Practices
Atma Insights Brazil Foreign Manager
Atma Insights China Management Practices
Atma Insights France Management Practices
Atma Insights Japan Management Practices
Atma Insights Mexico Management Practices and Hierarchy
5
What Does It Mean to be a Global Manager?
Coming Soon! Video: Developing a Global Mindset: Going Global vs. Being Global
UNDERSTANDING WORLD ECONOMIES
1
Classifying World Economies
2
Understanding the Developed World
Atma Insights France Economy
Atma Insights Spotlight on Germany
Atma Insights Singapore Economy
4
Emerging Economies
Atma Insights Spotlight on Brazil
Atma Insights Spotlight on China
Atma Insights Spotlight on India
Atma Insights Beyond Apartheid in South Africa
6
Global Finance & Trade
Coming Soon! Video: Exploring the G20
Atma Insights Understanding Digital Currency
IMPACT OF CULTURE ON GLOBAL BUSINESS & MANAGEMENT
1
What Is Culture and Why Does It Matter?
Culture is a shared set of attitudes, beliefs, values, mindsets, and practices of a group, including the behavior patterns and norms that are specific to that group. Gaining cultural awareness means having an understanding of another culture’s values and perspective—a key component in successful interactions. Explore how culture is defined.
Atma Insights What is Culture?
Atma Insights Why Does Culture Matter?
Atma Insights How Do Others See My Culture?
3
What Kinds of Culture Are There?
Atma Insights Culture Consists of Many Factors
Atma Insights Each Person Belongs to Several Cultures
4
What Are the Key Methods Used to Describe Cultures?
Explore the analytical methods commonly used in business cultural anthropology to describe cultures, including high-context versus low-context, verbal and physical communications, individualistic versus collectivist societies, and power distance.
Atma Insights Me vs. Us
Atma Insights Hierarchy and Authority
Atma Insights High-Context vs. Low-Context Communications
Atma Insights Culture’s Impact on Body Language
Atma Insights Interpreting Eye Contact
Atma Insights Standing & Space
Need help incorporating our award-winning resources into your curriculum?
Use the form to provide your course and email, and we'll develop a list of videos customized specifically for your students!
ATMA INSIGHTS provides proprietary videos on specific country, culture, and business topics.
COMING SOON: Australia, Canada, Indonesia, Saudi Arabia, South Korea, and more!
Atma Insights is compatible with all business and management learning sources, including the following textbooks:
Global Management by Sanjyot P. Dunung
International Business by Mason Carpenter & Sanjyot P. Dunung
International Business by Ricky Griffin & Michael Pustay
International Business by John Wild, Kenneth Wild, & Jerry Han
International Management by Helen Deresky
International Management by Fred Luthans and Jonathan Doh
Management by Gary Dessler
Multinational Management by John Cullen and K. Praveen Parboteeah
