Atma Insights is an award-winning, reliable, and engaging proprietary digital streaming service that helps professionals, educators, students, and global enthusiasts explore key international business topics as well as understand how culture impacts a range of business practices and management functions. Soon to cover 90 percent of the world’s economy, Atma Insights videos explore the nuances of doing business in countries around the world, explain how to interact and communicate more effectively with people from different cultures, and analyze how local culture influences specific global operations—enhancing the overall effectiveness of global initiatives, affecting profitability, and impacting the bottom line.